×

Learn to better nurture your leads by adopting an engagement-based scoring model.

First Name
Last Name
Company
By registering, you confirm that you agree to the storing and processing of your personal data by Uberflip as described in the Privacy Policy. By registering I confirm that I have read and agree to the Privacy Policy.
Thank you!
Error - something went wrong!

A New Model For Prospect Scoring: Separating Activity & Engagement

May 25, 2017

Do you know who your hottest leads are? Are you able to control the volume of leads passed to your sales team so that they only get their hands on the cream of the crop? Are you able to offer the right content to the right prospect at the right time?

Lead scoring gives you insight into activity, but how much can you really tell from a single number? If your content strategy is mature and prospects are highly engaged, you may find yourself wanting more data to act upon. Ben Harrison, Managing Director at Brainrider, and Sam Brennand, VP of Customer Success at Uberflip are here to help. Join them as they take a deep dive into lead scoring and learn:

  • The incorrect assumptions baked into Pardot's standard scoring model
  • How to move from an activity-based scoring model to an engagement-based scoring model
  • The secret sauce that a best-in-class Uberflip implementation can bring to Pardot
  • How to determine where in the sales and marketing funnel your prospects are, based on content engagement
  • How to build tailored drip campaigns that adapt to your prospects content engagement
Previous Video
Talk Triggers: how content creates word-of-mouth
Talk Triggers: how content creates word-of-mouth

<p>In this fast-paced Webinar, you'll learn how to use content to turn customers into volunteer marketers. ...

Next Video
Online + Offline: Using In-person Events and Content Experiences to Engage With Prospects Throughout the Buyer's Journey
Online + Offline: Using In-person Events and Content Experiences to Engage With Prospects Throughout the Buyer's Journey

<p>A marketer’s job is to understand and cater to their audience, something that’s much easier said than do...