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Building an ABX army: How Degreed generated $3.3M in pipeline from one ABM campaign

Bridging the gap between sales and marketing is more important than ever.

Join Amber Bogie, Account-Based Marketing Manager at Degreed as she shares her story on how the shift to a digital world impacted her ABM strategy. Moving from a one-to-one ABM strategy of 50 target accounts working with a few Sales partners, to a one-to-many approach with the entire global sales team.

She walks through how she got buy-in from her sales team to execute on an ABX strategy, with an MQA mindset. Degreed’s new ABX strategy has contributed to $3.3 million in pipeline from one campaign, and has a success rate of 22% across all ABM accounts with meetings booked.