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Your destination for ebooks, guides, articles, and videos on marketing strategy and content experience.

A winning formula to CX and marketing alignment: Predict renewal rates, increase upsell opportunities, create customer advocates

According to Forrester, it costs 3x as much to attract a new customer than to keep an existing one. So, why don’t more companies invest money and time to support renewals and expansion with existing customers?

Join Andrew Stapleton, VP of Customer Experience at G2, and Michael Waldron, VP of Marketing at Uberflip as they share their winning formula for CX and Marketing alignment. They will walk through how they use product, intent, and marketing data to create upsell opportunities, use predictive analytics to assess renewal and churn rates, and how to create early customer wins after implementation. They will also dive into how marketers can enable CX organizations with targeted account content at scale to support product adoption, retention, and upsell. This is the new wave of marketing, don’t get left behind!