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1:32In this episode of Rethink Your Content Experience, Peter Herbert, CMO of Terminus, explains how account-based marketing flips the funnel to initiate a go-to-market team transformation.
1:27In this episode of Rethink Your Content Experience, Jordan Hellyer, President of Marketing Automation Canada, highlights how marketing teams can approach content personalization in a scalable way.
1:59Customers from Microsoft, Salesforce, Blackbaud, and Revinate share what keeps them up at night and how Uberflip has helped solve their marketing challenges.
1:35In this episode of Rethink Your Content Experience, Jay Baer, President of Convince & Convert, urges marketers to develop a strategy around how content and word-of-mouth can work together.
1:39In this episode of Rethink Your Content Experience, Amanda Todorovich, Director of Content Marketing at Cleveland Clinic, asks marketers to become a source of truth and caring for the customer.
1:30In this episode of Rethink Your Content Experience, Grad Conn, CMO of Microsoft U.S., urges marketers to absorb the technical parts of their discipline in order to anticipate technological change.
2:00In this episode of Rethink Your Content Experience, Andy Crestodina says marketers should think of content as a social, collaborative project in the service of a lifetime body of work.
1:47In this episode of Rethink Your Content Experience, Ann Handley, Chief Content Officer of MarketingProfs, calls upon marketers to reimagine customers as a squad and use empathy to develop squad goals.
1:18In this episode of Rethink Your Content Experience, Yoav Schwartz, CEO of Uberflip, imagines a future where marketers don’t need to generate leads because it’s all about personalizing the experience.
1:40In this episode of Rethink Your Content Experience, Aaron Dun, Senior Vice-President of Marketing at SnapApp, makes the bold claim that the era of the gated white paper is dead.
2:30Wes Quintin, Marketing Manager for Avanti Software shares how Uberflip has shortened their sales cycle and enabled Avanti's sales force to use content to close deals.
2:58Matt Davis, Allocadia's Director of Content and Digital Marketing, shares why he believes Uberflip is an essential tool for all marketing teams.
2:39Lisa Kenney, Senior Demand Generation Marketing Manager for Blackbaud shares why she believes Uberflip is a no-brainer for lead generation and ROI.
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