Unless you’re one of the lucky ones, these last few months have been challenging when it comes to engaging prospects. That being said, your prospects will always seek new and relevant content. So when the time comes and you do get a moment of mindshare, you need to maximize it.
In short, you need to be always-on…but how do you stay ‘on’ while also being relevant and personalized?
In this webinar you’ll learn about the strategy, execution, and management of always-on campaigns including:
- The creation of “always-on” content that is still unique and timely
- The balance of personalization ownership between sales and marketing
- How to balance traditional and always-on campaigns to keep things fresh and prospects engaged