March 14-15, 2019 | San Francisco, CA
Unleash your ABM potential at the ABM innovation Summit with a focus on real-life case studies and expert-level training! With new technologies like AI redefining what’s possible, it’s time to move beyond pilot programs, turn ABM loose and go all in.
Session: How B2B Marketers are Personalizing ABM Content Experiences
Delivering a framework and relying on real-life examples, you will learn how B2B marketers are increasingly taking ownership of the end-to-end content experience, expanding beyond initial acquisition to sales enablement and ABM. This session will arm you with the foundations to deliver greater personalization and memorable content experiences for ABM campaigns — at scale!