SiriusDecisions Summit 2019

May 6-8, 2019 | Austin, TX

SiriusDecisions Summit is the must attend event for our community of sales, marketing and product innovators and trendsetters that drive growth in the most well-respected high-performing companies in the market today.

Register for SiriusDecisions Summit 2019 here. 

Case Study: Building a Customer Experience That Converts - Four Pillars to Creating a Winning Marketing Strategy

Date & Time: May 7, 2019 @ 10:45 - 11:30am CT

Location: Meeting Room 18D 

As consumers, we live in an overloaded world. So, as B2B marketers, how do we ensure our company's value proposition is crisp instead of part of the raucous? In this session, Christina Bottis, Head of Marketing at Coyote Logistics will walk you through four pillars of building a winning marketing strategy from the ground up. You will walk away learning how to create content that converts, how to create binge-worthy experiences across all your different marketing programs, and how to use customer interactions as clues for better results.

Case Study: How to Build and Distribute Personalized Content Experiences for ABM and Event Nurtures

Date & Time: May 8, 2019 @ 11:45am - 12:30pm CT

Location: Meeting Room 18D 

ABM is all about prioritization and engagement; prioritizing your top accounts, and organizing content to engage and educate accounts. In this session, Francesca Krihely, Director of ABM and Demand Generation at MongoDB, will showcase the many ways she has used Uberflip as the underlying content experience tool for powering her ABM strategy to organize, distribute, and measure the impact of their content.

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