November 13-16, 2018 | San Francisco, CA
MarketingProfs' B2B Marketing Forum is more than just a quirky (not-so-little) conference. It’s the place where leaders, innovators, and people who make things happen gather to learn about the latest in B2B marketing and share the secrets to success. (Plus belly laughs, creative networking, shenanigans, and marketers-off-the-clock antics.)
How to Personalize Content Experiences at Scale
Location: The Marriott Marquis | Wednesday, November 14th @ 4:30pm PT
From Nike to Nestle, sellers of everything from shoes to consumer packaged goods have discovered the value of personalization. As consumers engage with increasingly personalized experiences, B2B marketers need to align their marketing journeys with these evolving expectations in order to remain competitive.
Delivering a framework and relying on real-life examples, CMO Randy Frisch will outline how B2B marketers are increasingly taking ownership of the end-to-end content experience, expanding beyond initial acquisition to sales enablement and ABM. This session will arm your marketing team with the foundations to deliver greater personalization and memorable content experiences to your customers — at scale!