B2B Marketing Exchange

February 25-27, 2019 | Scottsdale, AZ

A must-attend for performance marketers managing the complex sales cycles and group buying realities common in B2B industries. Addressing the topics that matter most to B2B, attendees walk away with actionable insights they can apply to their business to drive engagement and revenue.

Register for B2B Marketing Exchange 2019 here. 

Pre-Show Case Study:  How Blackbaud Tripled Their Marketing Engagement With AI-Based Content Recommendations

Date & Time: TBA

Location: TBA

A one-size-fits-all approach won’t cut it. Buyers have come to expect a personalized content experience and marketers that can offer it are edging out the competition. Join Lisa Kenney, Principal Demand Generation Marketing Manager at Blackbaud as she shares how she created one email nurture campaign that had visitors consuming an average of seven content pieces per visit, driving over $100,000 in pipeline.

Lunch & Learn:  The New 5-Step Playbook for Personalizing Content Experiences at Scale

Date & Time: TBA

Location: TBA

Content is the driving force behind your most effective marketing strategies, from demand generation and inbound marketing to sales enablement and account-based marketing. As marketers, you aim to personalize how your prospects and target accounts experience your content and scaling the creation of these experiences becomes your next big hurdle. Join Uberflip’s VP of Demand Generation Brandi Smith as she reveals the five easy steps to help you focus, align your team, and truly deliver meaningful experiences so you can rock marketing campaigns that delight your prospects and customers.

Demand Gen Power Panel: Perspectives From Industry Vanguards Driving Successful Engagement

Date & Time: TBA

Location: TBA

Changes in B2B buyer behavior continue to challenge marketers to rethink their budgets and strategies and change up their traditional approach to demand generation. This panel session will present real-world perspectives and examples from some of the top minds in demand gen, including the channels, tactics and tools they are applying togain buyers’ attention in a noisy world.

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February 20, 2019 | Canvas at the Refinery | 10:00am - 3:40pm

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The Conex Tour: Seattle
The Conex Tour: Seattle

March 5, 2019 | Space Needle | 10:00am - 4:00pm

See us at the Atlanta Conex Tour on February 6th

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