Sales and marketing are on the same team now more than ever before with a huge focus on sales enablement, sales content, ABM. Some companies have even moved to a revenue operations model, and aligned marketing and sales KPIs. Marketing is looking at the full funnel and all conversion rates so sales and marketing alignment is a top priority. What remains constant is the need for better communication.
In this webinar, Rachel Bosley, Growth Marketing Manager at Uberflip, David Lewis, CEO at DemandGen and Brandon Redlinger, Director of Growth at Engagio discuss how today’s most successful marketing programs are truly aligning sales and marketing to engage and accelerate the buyer’s journey.