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How does an ABM company actually do ABM?

Today’s modern marketers know that account-based marketing (ABM) is no longer a nice to have.

Sadly the reality is most teams don’t have the resources or bandwidth to support scaling out an ABM approach – including Uberflip! So how does Uberflip tackle ABM?

As much as we consider ourselves experts, we’ve also had a ton of false starts, shifts in strategy, changes in the technology we use and a constant review of our approach. But we’ve landed on something and we want to share it with you.

Watch this webinar presented by Michael Waldron, VP of Marketing at Uberflip as he guides you through:

  • The most important things your team needs to do right now to launch a successful ABM campaign
  • The framework for how to deliver scalable personalized content experiences for your account-based programs
  • Insight into real-world examples including Uberflip’s ABM strategy