In-person events are consistently regarded as one of the most effective channels among B2B marketers. Not only do they build brand awareness and generate massive demand, they also accelerate the sales process and empower customer advocacy.
In order for B2B marketers to reap the benefits of events, they need to adapt a new mindset that incorporates engagement into their overall event strategy. With this approach, they'll be able to continue to foster the sense of community that is built at events and meet their marketing goals.
In this webinar, Justin Gonzalez, Senior Marketing Manager at DoubleDutch, provides expert insight on how engagement is a key piece to increasing your ROI at B2B marketing events.
You will learn:
- How to define your event marketing goals and measure progress
- How to reimagine your event experience to engage attendees
- How to demonstrate the value of events to your leadership team
About the Author
Hana is the Head of Marketing at Shopify Plus.Follow on Google Plus Follow on Twitter More Content by Hana Abaza