How to Set Up Your B2B Marketing Stack

December 15, 2015 Yoav Schwartz

Gone are the days of the all-in-one marketing suite. Today’s marketing solutions are being built to stack, encouraging an integrated ecosystem of specialized tools that cover niche needs—from marketing automation to analytics to content management and more. A lean B2B marketing stack empowers both people and processes to move faster and perform better.

Join Uberflip CEO Yoav Schwartz for this session to discover how to create the perfect stack for your business, including how to analyze new technologies to make sure they will work with your current stack.

You will learn how to:

  • Build your own integrated system of tools
  • Leverage third-party connectors and automation for stronger processes
  • Avoid creating “software silos” that divide your teams

About the Author

Yoav Schwartz

Yoav is the co-founder and CEO at Uberflip and is responsible for driving the mission, vision, and goals of the company. He spends considerable time working with his team to continuously delight and surprise Uberflip's customers.

Follow on Twitter More Content by Yoav Schwartz
Previous Video
A Content Marketing Christmas Carol
A Content Marketing Christmas Carol

A classic tale brought to life. Will Shmitty abandon his cynical ways and find the true meaning of content ...

Next Video
Uberflip & Eloqua
Uberflip & Eloqua