Consumers & Brands: A Love Story

In this informative (and adorable!) videographic, we explore the relationship between content marketing and consumers, and how effective content marketing increases consumers’ affinity and love for a brand.

Here are some key insights:

  • 61% of consumers love brands that publish custom content
  • 90% of consumers find custom content useful
  • Three-quarters of consumers feel that brands that create custom content want to establish good relationships with them

Ultimately, content marketing is a win-win for both consumers and the brands they’re following. Watch our short videographic to see why content marketing can lead to the perfect love story for brands and consumers alike!

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About the Author

José Antonio Sánchez

José has seven years of experience in cross-platform media and marketing. He's responsible for the development and management of marketing campaigns at Uberflip.

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