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How to Conquer the Content ROI Conundrum

October 2, 2015 Hana Abaza

Many marketers are still playing “Where’s Waldo” when it comes to measuring the real ROI of content. That’s because they start thinking about it too late in the process.

In this B2B Content Hacks session, Marketo’s Heidi Bullock reveals the secret to achieving actionable insight into content ROI.

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About the Author

Hana Abaza

Hana is the Head of Marketing at Shopify Plus.

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