Right now, we are living in a digital vacuum. We don’t know how long this situation will last, but with cancellations of events through the spring (ours included), what we do know is that the effects on businesses will last a long time.
When it comes down to it, the goal of an event is simple—to engage customers through tracks of content. The challenge for us now is to take that event framework and apply it to our go-to-market strategies for traffic coming through ads, through email, and through social. Because right now online is all we have. In this video, our CMO Randy Frisch explains how we’re approaching this at Uberflip.