Resources

Your destination for ebooks, guides, articles, and videos on marketing strategy and content experience.

Skip to main content

Summit Agenda

marketo summit

Get the most out of The Marketing Nation Summit by attending these content-focused sessions! Click through each session to get a description and info about why you should attend.

DAY 1: Monday, May 9th

6:00am–6:00pm: Registration
6:00am–6:00pm: Summit Store
6:30am–7:30am: Move With Marketo
7:30am–8:00am: Grab & Go Breakfast
8:00am–5:00pm: Certification
8:30am–4:15pm: University Day
3:00pm–4:30pm: Partner Summit Reception
5:00pm–7:00pm: Welcome Reception

DAY 2: Tuesday, May 10th

6:00am–6:00pm: Registration
6:00am–6:00pm: Summit Store
6:30am–7:30am: Move With Marketo
8:00am–5:00pm: Marketo Certification
8:00am–9:00am: Breakfast
9:00am–11:30am: Keynote
11:30am–1:00pm: Lunch - Stop by Uberflip's booth!
1:00pm–1:40pm: Analytics Demystified: Getting Simple Answers to Basic Questions
2:00pm–2:40pm: The Content Formula: 10 Steps to Defining Content Marketing ROI for Your Business
3:30pm–4:30pm: Break! Book some time to chat with Uberflip!
4:30pm–5:10pm: How Blackbaud Boosted Lead Generation Through Their Content Experience
5:30pm–7:00pm: Happy Hour in The Expo Hall

DAY 3: Wednesday, May 11th

7:00am–8:00am: Move With Marketo
8:00am–5:00pm: Marketo Certification
8:00am–6:00pm: Registration
8:00am–6:00pm: Summit Store
8:30am–9:30am: Breakfast
9:30am–10:10am: Unthinkable: The 5 Secrets Behind Wildly Creative Teams & Marketers
10:30am–11:10am: The Royal Couple: When Content & Distribution Tie the Knot for the Perfect Outbound Campaign
11:30am–1:00pm: Lunch - Stop by Uberflip's booth!
1:00pm–2:40pm: EPIC Content Marketing
3:30pm–5:30pm: Keynote
9:00pm–12:00am: Marketing Nation Party: Hakkasan

DAY 4: Thursday, May 12th

8:00am–12:00pm: Registration
8:00am–12:00pm: Certification
8:30am–9:30am: Breakfast
9:30am–10:30am: Break! Book some time to chat with Uberflip!
10:30am–11:10am: Full Funnel Marketing: Integrating Sales & Marketing to Increase Results & Success
11:30am–12:10pm: 6 1/2 Ways to Transform Your Marketing in 2016
12:15pm–12:45pm: Grab & Go Lunch