Date/Time: Thursday, May 26th @ 1:50 pm

Speaker: John Grozier, Practice Director, SirusDecisions & Cheri Keith, Research Analyst, Technology and Services, SirusDecisions 

B2B organizations that have improved the process and rigor behind persona creation still face a mighty struggle: How many – and which – personas should they formally address?

If you want actionable tips for how to build effective buyer personas, this is a must-attend session! See you there.