Date/Time: Thursday, May 26th @ 1:00 pm

Speaker: Peter Zink, Research Analyst, Sales Enablement Strategies, SiriusDecisions 

SiriusDecisions defines sales enablement as an organization’s commitment to ensure that every member of the field force has the skills, knowledge, processes and tools to optimize buyer and customer interactions. Learn from the best of the best to drive greater sales effectiveness and results.

We're excited for this session because it will provide insights for both sales and marketing.

For sales:

• See best-in-class examples of peer organizations’ sales enablement programs
• Use best practices in the design of your own organization’s enablement efforts

For marketing:

• Understand the role that marketing has played in a set of best-in-class enablement examples