Date/Time: Thursday, May 26th @ 2:40 pm

Speaker: Erin Bohlin, Research Director, Demand Creation Strategies SiriusDecisions & Carrie Rediker, Research Director, Demand Creation Strategies, SiriusDecisions 

Great demand creation embodies both art and science, even in today’s technology-fueled world. It also must be highly nuanced, with distinct efforts for net-new buyers and different categories of current customers. Which organizations have risen above the rest when it comes to systematic, predictable, measurable demand creation?

This presentation will provide the following benefits:

For marketing:

• See examples of peers that created and executed best-in-class demand creation programs in four key areas: predictive, persona-based, multi-channel and targeted/named account
• Examine the DNA of successful programs in detail, and identify opportunities to clone key components
• Understand the sequencing of program elements that contributed to successful results