Day 3: The Royal Couple: When Content & Distribution Tie the Know for the Perfect Outbound Campaign
Date/Time: Wednesday, May 11th @ 10:30am
Location: MGM Grand Conference Center, Room 309
Speakers: Daniel Knapp, Senior Director @ IHS & Shana Pearlman, Content Marketing Manager @ MuleSoft
Content and distribution are a power couple. Together, they do great things. Separately? Well, you just have content sitting around with no views. In their session description, Daniel Knapp and Shana Pearlman say it best, "It's said that content is king, but distribution is the queen – and she wears the pants."
Join this session to learn how content and distribution go hand-in-hand and how you can plan a multichannel distribution strategy. Go tackle ambitious campaigns with your new-found content distribution knowledge!