Date/Time: Thursday, April 28th @ 9am

Location: MGM Grand Conference Center, Level 3

Speaker: Lee Odden, CEO, TopRank Marketing

One of the most popular trends in B2B marketing is content marketing. But B2B companies are challenged to create a variety of engaging content on a consistent basis. This presentation will provide a framework for B2B marketers to scale quality content creation by partnering with internal and external influencers.

Learn how B2B companies are growing influence with customers through influencer content:

• What influencer marketing really means for B2B marketers.
• Three B2B influencer marketing case studies you can duplicate.
• Framework and tools for identifying, engaging, and measuring influencers.