Date/Time: Thursday, April 28th @ 3pm

Location: MGM Grand Conference Center, Level 3

Speaker: Tom Lombardo, COO, Digital and Mobility, JLL

Professional services firms are complex B2B organizations that pose a unique challenge for marketing automation platforms. With a complex mix of services to market externally, and the need to support many different business units across geographies internally, these firms often face difficult enterprise implementations. Join us to find out how JLL is using contact-level security and other features of Oracle Marketing Cloud to ring-fence contacts, manage forms, and streamline the use of preference centers in a way that provides a balance of security and flexibility. You’ll also learn about the challenges B2B companies can face with CRM integration, contact enrichment, and data management.