Date/Time: Wednesday, May 5th @ 1:30 pm 

Speaker: Ross Graber, Senior Research Director, Marketing Operations Strategies, SirusDecisions

Despite the fact that content is a building block of everything marketing does, few organizations have the ability to fully optimize their content process (especially where the four pillars of content marketing are concerned). From judging tactical performance to gaining insight into operational efficiency, the delivery of actionable, insight-rich content measurement is a critical need. This presentation will provide the following benefits:

For marketing:

• See a new framework for rationalizing content measurement efforts to create a cohesive view of content performance
• Discover a roadmap for achieving better content performance by turning measurement-driven insights into action

For product:

• Learn about a rational approach for gaining visibility into which content works and which content doesn’t
• Gain a greater understanding of the business impact of high-quality content and meaningful content investments