Date/Time: Thursday, April 28th @ 4pm

Location: MGM Grand Conference Center, Level 3

Speaker: Aly Kassam, Senior Manager of Product Management, Oracle & Anjali Lalwani, Senior Product Manager, Oracle

To maximize their effectiveness, Modern Marketers must embrace all channels. This rule holds true for B2B marketers as well as their B2C counterparts. But many enterprise B2B marketers believe that using advertising tactics isn’t valuable to their business. Others simply don't know how to take advantage of programmatic capabilities, data management, and media activation tactics. Join us as Oracle Eloqua experts guide B2B marketers through simple use cases that can make an impact on your business. You’ll learn how Oracle Marketing Cloud is delivering true cross-channel B2B marketing success through the integration of cross-channel and data management.