Date/Time: Thursday, April 28th @ 3pm

Location: MGM Grand Conference Center, Level 3

Speaker: Kimberley Roberts, Sr. Marketing Technologist, Crimson Marketing

Are you a marketing technology (martech) geek? Or do your eyes glaze over whenever you hear of a new tool you’ll have to learn for your marketing campaigns? Either way, the B2B martech landscape is growing exponentially—and with it, the ability to do things we never thought possible.

Join us to gain a framework you can use to design a strategic martech roadmap that’s tailored your unique business objectives, culture, and requirements. You’ll learn how to:

• Focus on capabilities over technology.
• Examine your existing toolset.
• Document your business requirements and use cases.
• Bring all of these pieces together to develop a martech roadmap that will empower your organization.