Date/Time: Thursday, April 28th @ 10:30am

Location: MGM Grand Conference Center, Level 3

Speaker: Zach Monroe, Director, Marketing Technology, Houghton Mifflin Harcourt

How can you develop a lead management framework in Oracle Eloqua that accommodates the needs of numerous domestic and international business units? At the same time, how can you tackle common challenges such as a customized CRM configuration, incorrect lead assignments, multiple integration errors, and the need to prove the impact of marketing campaigns on your pipeline and revenue?

Join us to start building your blueprint for better lead management. You’ll learn how to leverage the customizability of the platform to:

• Develop a custom enterprise lead management framework.
• Build a lead and account scoring model that works across business units.
• Integrate your lead framework with a custom CRM configuration and custom lead assignment.
• Attribute pipeline and revenue to specific campaigns.