Date/Time: Wednesday, May 25th @ 2:20 pm 

Speaker: Christine Polewarczyk, Research Director, Strategic Communications Management, SirusDecisions 

Over the past few years, B2B organizations that have implemented and optimized a content strategy and operations function have streamlined content processes and marketing technologies, saving the organization money while increasing content quality, consistency, and discoverability. Which companies are shining examples of this new – but critical – function and the corresponding set of processes? This presentation will provide the following benefits:

For marketing and product:

• See best-in-class examples of content strategy and operations from peer organizations.
• Learn how other companies have operationalized their B2B content ecosystems to improve content impact and reduce cost