Date/Time: Thursday, April 28th @ 8am

Location: MGM Grand Conference Center, Level 3

Speaker: Roland Smart, Vice President, Social & Community Marketing, Oracle

Customer experience (CX) is quickly becoming the basis of competitive advantage, but traditional marketing approaches are no longer sufficient to meet the challenges this presents. Many marketers struggle to manage the dizzying array of marketing technologies that support CX. In addition, traditional practices often hinder collaboration on those experiences that sit outside of the marketer’s purview.

How can we modernize our practices and platforms to move faster, integrate marketing technologies, collaborate more closely with product management and become the stewards of CX?

The answer is coming from an unexpected place—the software development world. Learn about the agile approach—which revolutionized software development—and which is quickly becoming a key driver of modernization.