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Day 2: The Content Formula: 10 Steps to Defining Content Marketing ROI for Your Business

marketo summit

Date/Time: Tuesday, May 10th @ 2pm

Location: MGM Grand Conference Center, Room 313/316

Speaker: Michael Brenner, CEO @ Marketing Insider Group

Even when a piece of content is performing well, it may not be easy to determine its ROI. It has been widely reported that content works (hence why so many of us do it!), but how do we prove it to the rest of the business? 

Join this session to learn 10 ways you can quantify the ROI of your content strategies and build a stronger business case. You'll walk away with 10 calculations that you can implement right away! Don't forget your calculators. 

 
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