Date/Time: Wednesday, April 27th @ 4:30pm

Location: MGM Grand Conference Center, Level 3

Speaker: Jason Widup, Sr. Director, Marketing Operations, Getty Images

We’re talking about changing fate here. How much of your current marketing activity is wasted on driving activities that would have happened organically anyhow? And how can you focus your marketing and selling efforts to drive behavior that isn’t already happening?

In this session, we’ll explore how Getty Images approached this challenge. You’ll learn how the company developed a model to prescriptively assign activities to leads in ways that would drive higher order value than would have been achieved organically.