Date/Time: Tuesday, May 10th @ 1:00pm

Location: MGM Grand Conference Center, Room 309

Speakers: Brian Glover, Senior Product Marketing Manager @ Marketo & Brian Theodore, Director of Product Management @ Marketo

Are you guilty of creating content just for the sake of creation and never really looking into how well it's doing? You wouldn't be alone if you do. Analytics can play such a large role in how we can evolve our content strategies and campaigns by showing us what's working and what's not. Join this session to see specifically how Marketo can help with their latest innovations in analytics. Keep that content engagement growing (and eventually, your budget may grow too!).