This eBook provides a detailed overview of the components involved in creating and executing an effective content marketing strategy. It empowers readers to understand exactly what content marketing is, how they can find and cater content to their target audience, the best strategies for creating original content, the importance of effective content curation, and an overview of key content marketing goals and metrics.

“Content marketing can no longer be ignored as a viable and effective form of lead generation and brand engagement. Unfortunately though, customers too often come across bad content marketing — content that either lacks relevance, is poorly created, or lacks consistency,” explains Aaliyah Madadi, Uberflip’s Content Marketing Specialist and writer of this eBook. “We created this eBook with goal of helping brands truly understand the power of content marketing and the components involved in creating an effective strategy.”

Key Takeaways

• Content marketing is rising in importance as companies are expected to increase their interactive marketing spend from $49.6 billion in 2013 to $76.6 billion in 2016.

• The attention span of most users lasts for about 3 minutes.

• Content curation is a bridge between yourself and key influencers that you want to build relationships with: find their content, share it, and engage with them.

• Use keyword tools such as ‘Google Keyword Tool’ to help you understand the type of content your audience is interested in. It’s generally best to find keywords that have high search volume and low competition.

Click here to read this FREE eBook — no download required!