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Manage Up to Scale Up: Making the MarTech Business Case

September 7, 2016

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Seth Lieberman, CEO at SnapApp, teaches us how to scale our marketing efforts. He goes through the steps of assessing how to scale and building a business case.

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Manage Up to Scale Up: Making the MarTech Business Case

Previous Presentation

Next Presentation

Other content in this Stream

Re-live The Uberflip Experience!

Lauren Goldstein, VP of Strategy and Partnerships at Babcock Jenkins, explains how the marketing frontier is quickly changing and how we can adapt our marketing strategies to change with it.

Lee Odden, CEO at TopRank Marketing, shares the ins and outs of influencer marketing and why B2B organizations should take a page out of the books of companies who have succeeded before them.

Do we have your attention? Kyle Lacy, VP of Marketing at OpenView, goes through disruptive trends in marketing that are making us change the way we strategize.

Pat Spenner, Strategic Initiatives Leader at CEB and author of The Challenger Customer, shares insights from his book on how personalization isn't all it's made it out to be â especially if it's don

Joanna Wiebe, Creator of Copy Hackers, explains the difference between copy and content but also how to combine them to create a solid strategy.

Anela Chan, Lead Data Scientist at Contently, tells us how we can incorporate science into our content and storytelling, resulting in better engagement.

Andy Choi, Sr. Director of Business Development at Marketo, explains how customers are looking for a personalized journey experience. Learn how different aspects of the content experience can lead to

Ron Tite, Founder & CEO of The Tite Group, shares ways to stand out among the noise in today's expression economy. People are now voting with their time, so Ron explains how to make your customers bel

Andy Crestodina, Co-founder of Orbit Media, shares his knowledge on how marketers can improve their blogging and content through analytics, optimization, and outreach.

Dayna Rothman, VP of Marketing at EverString and author of Lead Generation for Dummies, took the stage at The Uberflip Experience to talk about how content marketing and ABM go together.

Greg Kelly, Product Marketer at Vidyard, shared his tips for making better video content and why video is now a required form for all marketers.

Justin Gonzalez, Senior Marketing Manager at DoubleDutch, shared his tips for successfully proving the value of content marketing to executive teams at The Uberflip Experience.

Yoav Schwartz, CEO & Co-founder of Uberflip, shares information about Uberflip's past, present, and future as well as the current state of the content marketing industry. He also shares his research f

Hana Abaza, Head of Strategy at Uberflip, took the stage at The Uberflip Experience to share why content marketers should be making less content.

Here are the best takeaways from The Uberflip Experience 2016!

If you're coming to The Uberflip Experience, check out our survival guide for everything you need to know before, during, and after the event!

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Pat Spenner, Strategic Initiatives Leader at CEB and author of The Challenger Customer, shares insights from his book on how personalization isn't all it's made it out to be â especially if it's don