Social Media Giants Integrate Their Platforms Allowing Users To Seamlessly Promote Links From Their Content Hub
Read the official press release here.
Toronto, Canada, April 10, 2014 – Uberflip and HootSuite, two Canadian social media giants, have partnered up in order to make social media a more comprehensive outlet that will allow Hub owners to promote their content through social media more quickly and easily. HootSuite allows users to manage multiple social networks from one secure, web-based dashboard and Uberflip allows users to centralize their content into one seamless experience.
Uberflip users can now pull multiple Hubs into HootSuite to share content directly from their dashboard. Instead of grabbing a blog post URL from your Hub, switching windows and popping it into HootSuite, your Hub (or multiple Hubs) can essentially live inside of HootSuite so you can publish to Twitter, Facebook, LinkedIn, and Google+ your Hub’s content, all from one place.
“At Uberflip we pride ourselves in making the social media experience easy to navigate and accessible to as many users as possible. It is why we have partnered up with HootSuite, a company that is constantly looking to innovate and stay on the cutting edge of technology,” said Yoav Schwartz, CEO and Founder of Uberflip . Schwartz added, “Uberflip lets users store their content in one centralized hub, while HootSuite allows users to manage their social media channels. I think it’s a perfect partnership.”
Installing the app is easy and once it’s done, the user needs to create a tab dedicated to Uberflip or add your Uberflip streams to an existing tab. If the user has multiple social networks and streams on your dashboard, users need to give the Hub its own tab in order to keep everything organized. Users are also able to add multiple Hubs into HootSuite and that can be done in two separate ways: 1) if the user has two or more Hubs under the same username, they can toggle those Hubs in one stream and choose different Hubs from a drop-down menu. 2) If the user has two or more Hubs under different usernames, they’ll continue to live as separate streams.
Promoting content is something every marketer has to do in order to be successful. This new integration will allow users to share content from its respective Hub stream with a small ‘sharing’ icon appearing on the top right hand corner of the screen. The title and URL will automatically appear in the message box of your dashboard, allowing users to edit the message to be more descriptive or leave as is. From there, the user can select which social network(s) they want to share this content with. Also, users may want to select different messages for different networks, in which case users would want to select and publish to different networks one at a time.
"We're excited about the addition of Uberflip to our partner ecosystem," says Mark Holder, director of platform at HootSuite. "Uberflip's service expertise and knowledge of social media will serve our joint customers well.
Uberflip makes content perform by centralizing it into one immersive experience, increasing key engagement metrics and generating more leads. By creating an Uberflip content Hub, you can include blog articles, social media, videos, eBooks and more into a beautiful and responsive interface with strategically placed, dynamic CTAs - no IT required. Learn more at www.uberflip.com.
HootSuite is a social relationship platform for businesses and organizations to collaboratively execute campaigns across social networks such as Twitter, Facebook, LinkedIn and Google+ Pages from one secure, web-based dashboard. Advanced functionality includes tools for audience engagement, team collaboration, account security and comprehensive analytics for end-to-end measurement and reporting. To learn more, visit www.hootsuite.com.
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