Webinar: How Social Selling and Content Work Together

January 28, 2015 Hana Abaza

Cold calls. Check-in emails. Interruptive outreach. Marketing may be evolving at a lightning-fast pace, but why is Sales stuck in the same place?

Today’s buyers, self-educated about your product, don’t want “salespeople”. They want consultative industry experts who help them solve their problems in the convenience of the channels they already frequent. That’s where social selling and content come together.

In this webinar, you will learn:

  • How to brand your Salespeople as industry experts.
  • How to connect with content to warm up to your coldest leads.
  • How to measure the ROI of your social selling efforts.

About the Author

Hana Abaza

Hana is the Head of Marketing at Shopify Plus.

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