25 Social Media And Content Marketing Tips From The Experts

June 18, 2014 Emily Bauer

25 Social Media And Content Marketing Tips From The Experts

The fast-paced nature of today’s digital culture is hazardous for brands and companies who ignore the importance of social media marketing. Successfully improving your online presence, increasing engagement, and obtaining new leads all require a concerted social media marketing effort, and who better to turn to for advice and inspiration than those who are already experts in the field? After all, the top influencers and pundits in social media marketing offer valuable insight and have plenty to say on the subject of marketing.

Check out these social media and content marketing tips from experienced industry experts:

1. “These days, people want to learn before they buy, be educated instead of pitched.” 

- Brian Clark, Founder & CEO of Copyblogger

2. “Your customers don’t want to be talked at; they want to be talked with in a way that makes them feel like you’re listening to their unique needs. […] Ironically, automation can be the driving force behind — not a killer of — truly personalized experiences for your customers and prospects.”

-Jason Miller, Senior Content Marketing Manager at LinkedIn

3. “It’s not about pushing your message, but pulling in your customer. And the way to pull is to publish content.” 

-Joe Pulizzi, Founder of Content Marketing Institute

4. “You can do better. You can break through the noise and the clutter and grab the attention of your customers by employing a different approach that is reliable, scalable, functional, and effective. It’s simply this: stop trying to be amazing and start being useful. I don’t mean this in the Trojan-horse, “infomercial that pretends to be useful but is actually a sales pitch” way. I mean a genuine, “how can we actually help you?” way.

- Jay Baer, Speaker, Author, Consultant and Founder of Convince & Convert

5. “Get to the heart of WHY people are sharing, regardless of the social platform you’re on. The mediums may change, but I don’t think people change all that much.”

-Katie Richman, Director of Social Media Strategy and Social Products, ESPNW & X Games

6. “Know who you are; know who you are targeting, or who you want to reach along the buying cycle (and how you are going to stand out in their mind through compelling content); and figure out how you are going to measure what works so you can rinse, repeat.” 

Ann Handley, Chief Content Officer at MarketingProfs 

7. “What’s out is the concept of trying to market to as many people as possible. What’s in, instead, is working to ensure that the people you most want to attract feel heard, understood, and cared about through your efforts. What does it take to make this shift? It’s a little bit more work, I’ll admit. But it’s also much more rewarding.”

- Chris Brogan, Marketing Consultant, Author, and Speaker

8. “For every marketing activity, there is a point of diminishing marginal returns: one additional erg of effort may not provide a corresponding benefit.  At the limit, too much interaction will overwhelm the target audience, and have the opposite impact.”

- Randall Craig, Author, and Speaker on Social Media and Web Strategy

9. “Create seamless branding with a custom Twitter background that matches your website/blog, your Facebook fan page, and your YouTube channel. Your Twitter background is valuable real estate; include web links, book images, etc.”

- Mari Smith, Social Media Strategist, Author, and Speaker

10. “Your social media strategy is more than just a Facebook profile or Twitter feed. When executed correctly, social media is a powerful customer engagement engine and web traffic driver. It’s easy to get sucked into the hype and create profiles on every single social site. This is the wrong approach. What you should do instead is to focus on a few key channels where your brand is most likely to reach key customers and prospects.”

- Neil Patel, Co-Founder of Crazy Egg and KISSmetrics

11. “ We all want to believe that organic posts on social networks are all we need to spark engagement. But your promotional strategy must include paid placements as well. Relying on only organic strategies to drive results is analogous to hanging out with the same high school group your entire life. To grow, you have to expand beyond your immediately familiar community and break through to those coveted second-degree connections.” 

- Jason Miller, Senior Content Marketing Manager at LinkedIn

12. “Leverage the power of other people’s networks by reaching out to influential colleagues and asking them to share your content. This works best if you have a relationship with the social connections, you’ve mentioned them in your post, and you’re not a pest.”

- Heidi Cohen, President of Riverside Marketing Strategies and Chief Content Officer of HeidiCohen.com

13. “LinkedIn, more than any other platform, is most effective when your entire company is behind your efforts. Don’t just stop at marketing your company page—get your salespeople involved with LinkedIn for social selling. Ask your employees to participate in an employee advocacy program.”

- Neal Schaffer, Author of Maximize  Your Social

14. “People love to consume content, and the more content you share with your followers, the more they will appreciate you and look to you as an authoritative resource in your industry. By automating (to an extent) the content you share, you will keep your profiles up to date while opening up more time to do more personalized interactions.” 

- Kristi Hines, Writer and Blogger at Kikolani

15. “It’s about putting up good content, creating conversation, and spending ten percent of your time working out how to make money.”

- Gary Vaynerchuk, Entrepreneur, Author, and CEO of VaynerMedia

16. “Don’t forget to humanize your marketing and creating your content in an actual accessible, human voice. Even in B2B marketing, you are still talking to humans. So why is it that so many B2B companies talk like robots? I suppose they think it makes them sound more official and trustworthy if they toss around jargon, buzzwords and other Frankenspeak. But it doesn’t: It makes them sound like tools.” 

- Ann Handley, Chief Content Officer at MarketingProfs 

17. “Having a Twitter account today is like having a web page 10 years ago.”

- Lauren Teague, Social Media Manager, PGA Tour

18. “Authenticity is everything. It’s not about how many followers you have, but your engagement with them.” 

- Scott Stratten, Author and President of UnMarketing

19. “The content that performs well on Facebook can be very different from that which performs well on Twitter and LinkedIn. The audience on each platform has its own expectations, and context. And YouTube is a totally different thing. Very few brands have teams dedicated to the art of creating effective video and yet many businesses still seek to create ‘viral videos’.” 

- Michael Brenner, Head of Strategy at NewsCred, Speaker, Author, and Blogger

20. “Content isn’t king, it’s the kingdom.” 

- Lee Odden, CEO at TopRank Online Marketing, Author, and Speaker

21. “Tweets with images are getting considerably more clicks, which is what any article needs. Social media studies confirm that bigger images get shared more than smaller ones. And since these big pictures will stick out on your timeline, the adjoined blog posts will likely get great residual traffic from any new followers/visitors.” 

- Sean Gardner, Social Media Consultant

22. “The value in social media is in the contacts you make and the relationships you build.  Treat people as friends, rather than as a means to an end.  If you endeavor to build real and lasting relationships, ROI will come.” 

- Ann Tran, Social Media Strategist & Consultant

23. “Social media changes the relationship between companies and customers from master and servant, to peer to peer.”

- Jay Baer, Speaker, Author, Consultant and Founder of Convince & Convert

24. “People aren't interested in your catalog, they're interested in your expertise. They look to you as an industry resource. And then when they're ready to buy, you have clear calls to action on your blog or in your twitter stream that say, ‘Hey, if you're interested in purchasing something, here's a link to go purchase it.’” 

- Jason Falls, Digital Strategist, Author, Keynote Speaker, and CEO of Social Media Explorer 

25. “Understand and speak to industry trends. We spend hours upon hours reading and analyzing content that deals directly with industry trends. From Snapchat to Amazon Cart, we are constantly developing content around technology shifts that may affect the marketer of tomorrow.” 

- Kyle Lacy, Director of Global Content Marketing and Research for ExactTarget

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About the Author

Emily Bauer

Emily is a freelance writer based in Toronto, Ontario who covers a range of topics from technology to travel. She holds a Bachelor in English Literature and Business from the University of Waterloo. No matter how many projects she is working on, Emily always finds time for baking, reading, and yoga.

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