When Should You Gate Your B2B Content? [Flowchart]

November 2, 2015 Uberflip Team
Gating your premium B2B content is one of the best ways to generate leads. Gated content is anything behind a form or call-to-action that requires information from the user. It refers to any content that requires people to give personal data (like an email address) in order to see, read, or interact with the content. The decision whether or not to gate your content is entirely based on your organization’s goals. However, when you’re not entirely sure whether a piece of content should be gated, this flowchart will help guide your decision.

About the Author

Uberflip Team

This post was brought to you by the Uberflip team.

Follow on Twitter More Content by Uberflip Team
Previous Presentation
How to Leverage Webinars for B2B Lead Generation
How to Leverage Webinars for B2B Lead Generation

Learn how to effectively leverage webinars for B2B lead generation.

Next Presentation
User Reviews: Your Best Kept Content Marketing Secret
User Reviews: Your Best Kept Content Marketing Secret

Your most trustworthy content is the kind that your organization doesn't produce. Learn how to leverage the...

×




Ready to Take Your Content Experience to the Next Level?

First Name
Last Name
Phone Number
Company
Country
Are you an agency?
Yes, add me to the Uberflip email list!
By checking this box, you provide us consent to email you educational content, and information on our products and services. You may unsubscribe at any time.
I am an EU Citizen
By registering, you confirm that you agree to the storing and processing of your personal data by Uberflip as described in the Privacy Policy. By registering I confirm that I have read and agree to the Privacy Policy.
Thank you!
Error - something went wrong!