Tracking Content Marketing ROI for Dummies

October 8, 2014
Content marketing is a discipline where art meets science, and reporting is a lot like telling a story about your success as a marketer. In order to make it accurate, it’s imperative that you develop a solid measurement strategy to identify which tactics are working and demonstrate bottom-line results for your brand. Here’s a short guide on how to prove your content marketing ROI.
Previous Presentation
The Dos and Don’ts of Gating Content for Lead Generation
The Dos and Don’ts of Gating Content for Lead Generation

If you’re not careful, blocking access to content with an in-your-face landing page can rub your audience t...

Next Presentation
Buyer Personas 101: How to Build The Perfect Profile
Buyer Personas 101: How to Build The Perfect Profile

The better your buyer persona represents your actual customers or prospects, the more effectively you'll be...