All » SlideShares » The Science of Content

× Share this Presentation

Facebook
Twitter
Work Email
LinkedIn

The Science of Content

September 7, 2016

Share this Presentation
Facebook
Twitter
Work Email
LinkedIn

Anela Chan, Lead Data Scientist at Contently, tells us how we can incorporate science into our content and storytelling, resulting in better engagement.

Previous Presentation

Never Be Content With Content

Joanna Wiebe, Creator of Copy Hackers, explains the difference between copy and content but also how to com...

Next Presentation

Beyond the First Transaction

Andy Choi, Sr. Director of Business Development at Marketo, explains how customers are looking for a person...

Find out how to 7x your conversion rate in The Content Experience Report

Get the Report

Most Recent Presentations

Personalizing ABM Content Experiences at Scale

In this session at the ABM Innovation Summit, Uberflip CMO Randy Frisch explored how B2B marketers are increasingly taking ownership of the end-to-end content experience.

View Presentation

Building a Customer Experience That Converts - Four Pillars to Creating a Winning Marketing Strategy

As consumers, we live in an overloaded world. So, as B2B marketers, how do we ensure our company's value proposition is crisp instead of part of the raucous? In this session, Christina Bottis, Head of

View Presentation

Six figure deals in 3 letters - ABM

ABM is all about prioritization and engagement; prioritizing your top accounts, and organizing content to engage and educate accounts. In this session, Francesca Krihely, Director of ABM and Demand Ge

View Presentation

The Power of Personalized Content in Healthcare

This presentation explores how you can create personalized content experiences in healthcare marketing that will result in a greater return on your investment.

View Presentation

Beyond Mindshare: How Aon Used the Power of Content Experience to Drive Engagement

Getting people to know who you are is easy. Getting people to know how you can help them is much more difficult. In order to truly educate potential customers about their business, Aon used a Content

View Presentation

Uncovering the Mystery of High-Converting Demand Generation Experiences

What's the secret to high-converting demand generation campaigns?

View Presentation

How B2B Marketers are Personalizing ABM Content Experiences

Learn how B2B marketers are increasingly taking ownership of the end-to-end content experience, expanding beyond initial acquisition to sales enablement and ABM.

View Presentation

The New 5-Step Playbook for Personalizing Content Experiences at Scale

Presented at B2B Marketing Exchange, Uberflip’s VP of Demand Generation Brandi Smith explores five easy steps to help you focus, align your team, and truly deliver meaningful experiences so you can ro

View Presentation

Creating Harmony Between Demand Generation and ABM

Learn how to make your ABM and demand generation strategies work in tandem and create harmony in your marketing department.

View Presentation

Supercharge Your Content and ABM Strategies with Uberflip & Sigstr

Your biggest content distribution and ABM engagement channel might be hiding in plain sight: the emails every single one of your coworkers send everyday.

View Presentation

How to Personalize Content Experiences at Scale

Your customers live in a world where personalized content is a given and therefore critical. But scaling this expectation to thousands of prospects is easier said than done—or is it?

View Presentation

Customizing the Content Experience: Five Data Science Insights That Will Improve Your Content Engagement

In this webinar, find out how to maximize the returns from your content by improving the content experience as a whole.

View Presentation

Convert Your ABM Target Accounts with Personalized Content

Uberflip and Terminus team up for this webinar on how to convert your target accounts with personalized content, measure engagement beyond vanity metrics, get sales to use your content.

View Presentation

Fire Up Your ABM Programs With Personalized Video Content at Scale

During this online event, Vidyard and Uberflip dig into how to accelerate your ABM programs using personalized video content.

View Presentation

Re-Engage the Dead With Killer Content Experiences

We rallied a powerful trio of zombie experts at Uberflip, LeadMD, and Bizible for this webinar to spew out their advice on getting your dead leads to crawl out of the ground and fuel your pipeline.

View Presentation

Persuading Prospects Through Personalization

Randy Frisch, President and CMO at Uberflip, presents an actionable framework for persuading prospects through the power of personalized content experiences.

View Presentation

5 Ways to Personalize Your ABM Content Strategy at Scale

Uberflip's President and CMO, Randy Frisch, explores how to build an account-based content marketing approach to deliver greater personalization to your target accounts at scale.

View Presentation

The New Playbook for Personalizing Content Experiences at Scale

Uberflip’s Paige Gerber and Drift’s Chris Handy reveal five easy steps that will help you deliver meaningful experiences to your customers and prospects.

View Presentation

8 Data Science Insights to Boost Content Engagement and Drive Conversions

Randy Frisch joined MarketingProfs' Marketing Strategy Virtual Conference to discuss 8 data science insights to boost content engagement and drive conversions.

View Presentation

How to Personalize Content Experiences at Scale with Uberflip

Creating personalized content experiences for each of your target accounts can be a daunting task. But does it have to be?

View Presentation

Return to Home