All » SlideShares » The Problem with Personalization in B2B

× Share this Presentation

Facebook
Twitter
Work Email
LinkedIn

The Problem with Personalization in B2B

September 7, 2016

Share this Presentation
Facebook
Twitter
Work Email
LinkedIn

Pat Spenner, Strategic Initiatives Leader at CEB and author of The Challenger Customer, shares insights from his book on how personalization isn't all it's made it out to be – especially if it's done poorly.

Previous Presentation

Marketing is Dead

Do we have your attention? Kyle Lacy, VP of Marketing at OpenView, goes through disruptive trends in market...

Next Presentation

Never Be Content With Content

Joanna Wiebe, Creator of Copy Hackers, explains the difference between copy and content but also how to com...

Find out how to 7x your conversion rate in The Content Experience Report

Get the Report

Most Recent Presentations

How to Build High-Converting Demand Experiences

Uberflip's Senior Content Marketing Manager Christine Otsuka explores how you can build engaging, immersive, and multi-channel experiences for your demand generation campaigns.

View Presentation

How B2B Marketers are Personalizing ABM Content Experiences

Presented at Big Skies: Big Ideas 2019, Randy Frisch, CMO and Co-Founder at Uberflip, shares how B2B marketers are creating personalized ABM content experiences.

View Presentation

Persuading Prospects Through Personalization

Your customers live in a world where personalized content is a given and therefore critical. But scaling this expectation to thousands of prospects is easier said than done—or is it? In this present

View Presentation

The New Playbook for Personalizing Content Experiences at Scale

In this webinar, Uberflip's Director of Content Experience Paige Gerber digs into how to personalize content experiences at scale.

View Presentation

Personalizing ABM Content Experiences at Scale

In this session at the ABM Innovation Summit, Uberflip CMO Randy Frisch explored how B2B marketers are increasingly taking ownership of the end-to-end content experience.

View Presentation

Building a Customer Experience That Converts - Four Pillars to Creating a Winning Marketing Strategy

As consumers, we live in an overloaded world. So, as B2B marketers, how do we ensure our company's value proposition is crisp instead of part of the raucous? In this session, Christina Bottis, Head of

View Presentation

Six figure deals in 3 letters - ABM

ABM is all about prioritization and engagement; prioritizing your top accounts, and organizing content to engage and educate accounts. In this session, Francesca Krihely, Director of ABM and Demand Ge

View Presentation

The Power of Personalized Content in Healthcare

This presentation explores how you can create personalized content experiences in healthcare marketing that will result in a greater return on your investment.

View Presentation

Uncovering the Mystery of High-Converting Demand Generation Experiences

What's the secret to high-converting demand generation campaigns?

View Presentation

How B2B Marketers are Personalizing ABM Content Experiences

Learn how B2B marketers are increasingly taking ownership of the end-to-end content experience, expanding beyond initial acquisition to sales enablement and ABM.

View Presentation

The New 5-Step Playbook for Personalizing Content Experiences at Scale

Presented at B2B Marketing Exchange, Uberflip’s VP of Demand Generation Brandi Smith explores five easy steps to help you focus, align your team, and truly deliver meaningful experiences so you can ro

View Presentation

Creating Harmony Between Demand Generation and ABM

Learn how to make your ABM and demand generation strategies work in tandem and create harmony in your marketing department.

View Presentation

Supercharge Your Content and ABM Strategies with Uberflip & Sigstr

Your biggest content distribution and ABM engagement channel might be hiding in plain sight: the emails every single one of your coworkers send everyday.

View Presentation

How to Personalize Content Experiences at Scale

Your customers live in a world where personalized content is a given and therefore critical. But scaling this expectation to thousands of prospects is easier said than done—or is it?

View Presentation

Customizing the Content Experience: Five Data Science Insights That Will Improve Your Content Engagement

In this webinar, find out how to maximize the returns from your content by improving the content experience as a whole.

View Presentation

Convert Your ABM Target Accounts with Personalized Content

Uberflip and Terminus team up for this webinar on how to convert your target accounts with personalized content, measure engagement beyond vanity metrics, get sales to use your content.

View Presentation

Fire Up Your ABM Programs With Personalized Video Content at Scale

During this online event, Vidyard and Uberflip dig into how to accelerate your ABM programs using personalized video content.

View Presentation

Re-Engage the Dead With Killer Content Experiences

You spend a lot of time building your lead generation programs and feeding those leads with irresistible brain food, from top-of-the-funnel blog posts to middle-of-the-funnel webinars. Then you’ve got

View Presentation

Persuading Prospects Through Personalization

Randy Frisch, President and CMO at Uberflip, presents an actionable framework for persuading prospects through the power of personalized content experiences.

View Presentation

5 Ways to Personalize Your ABM Content Strategy at Scale

Uberflip's President and CMO, Randy Frisch, explores how to build an account-based content marketing approach to deliver greater personalization to your target accounts at scale.

View Presentation

Return to Home