Pat Spenner, Strategic Initiatives Leader at CEB and author of The Challenger Customer, shares insights from his book on how personalization isn't all it's made it out to be – especially if it's done poorly.
Marketing is Dead
Do we have your attention? Kyle Lacy, VP of Marketing at OpenView, goes through disruptive trends in market...
Never Be Content With Content
Joanna Wiebe, Creator of Copy Hackers, explains the difference between copy and content but also how to com...
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