The Problem with Personalization in B2B
Pat Spenner, Strategic Initiatives Leader at CEB and author of The Challenger Customer, shares insights from his book on how personalization isn't all it's made it out to be â especially if it's don
Your destination for ebooks, guides, articles, and videos on marketing strategy and content experience.
Pat Spenner, Strategic Initiatives Leader at CEB and author of The Challenger Customer, shares insights from his book on how personalization isn't all it's made it out to be â especially if it's don