The Lost World of SEO

June 11, 2015 Braveen Kumar
Once upon a time, SEO was easy for marketers to game. “Black Hat” tactics made it possible to surface less-than-useful content and web pages to the top of the search engine results page for specific search queries. Over the years, Google cracked down on these tactics to ensure a higher quality experience for searchers. In fact, looking at Semantic Search and Google Now, it’s clear that the search engine giant is focused on making it easier for people to find what they’re looking for: quality content and engaging online experiences. Here’s a blast from the past for marketers, a presentation styled after prehistoric times, back to the days when now-extinct SEO practices ruled the online world, before it became about survival of the fittest and only the best marketing experiences could thrive.

About the Author

Braveen Kumar

Braveen is a Content Marketer at Shopify.

Follow on Twitter More Content by Braveen Kumar
Previous Presentation
Marketing Automation Hacks: HubSpot
Marketing Automation Hacks: HubSpot

If you’re already using HubSpot, then you know that Marketing Automation is an indispensable tool for execu...

Next Presentation
3 Content Formats to Lift Your Traffic
3 Content Formats to Lift Your Traffic

Every piece of content you create is an asset in which you invest time and resources to see results. Our go...

Find Out How to 7x Your Conversion Rate in The Content Experience Report

Get the Report