The Dos and Don’ts of Gating Content for Lead Generation

September 22, 2014 Sam Brennand
Many people draw a fine line between pop-up ads and gated content. Both can come across as obnoxious, and — if you’re not careful — blocking access to content with an in-your-face landing page can rub your audience the wrong way.

About the Author

Sam Brennand

As Uberflip's VP of Strategic Partnerships, Sam is focused on helping customers amplify their content marketing to tell better stories and generate more leads.

Follow on Google Plus Follow on Twitter More Content by Sam Brennand
Previous Presentation
How To Use Call-To-Actions In Your Content Marketing
How To Use Call-To-Actions In Your Content Marketing

Your Sales Team aren’t the only ones who can close and convert. Your content can do it too, but not without...

Next Presentation
Tracking Content Marketing ROI for Dummies
Tracking Content Marketing ROI for Dummies

Content marketing is a discipline where art meets science, and reporting is a lot like telling a story abou...

×

See What Makes Uberflip So Darn Special

First Name
Last Name
Phone Number
Company
Country
Are you an agency?
Yes, add me to the Uberflip email list!
By checking this box, you provide us consent to email you educational content, and information on our products and services. You may unsubscribe at any time.
I am an EU Citizen
By registering, you confirm that you agree to the storing and processing of your personal data by Uberflip as described in the Privacy Policy. By registering I confirm that I have read and agree to the Privacy Policy.
Thank you!
Error - something went wrong!