The Dos and Don’ts of Gating Content for Lead Generation

September 22, 2014 Sam Brennand
Many people draw a fine line between pop-up ads and gated content. Both can come across as obnoxious, and — if you’re not careful — blocking access to content with an in-your-face landing page can rub your audience the wrong way.

About the Author

Sam Brennand

As Uberflip's VP of Strategic Partnerships, Sam is focused on helping customers amplify their content marketing to tell better stories and generate more leads.

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