Predictive Analytics: A Content Marketer's Secret Weapon

June 2, 2016 Hana Abaza
What if you could produce content that hit the mark every single time? Predictive analytics is making this feat closer to a real possibility. By leveraging historical data from your content, predictive analytics allows marketers to rely less on educated guesswork and more on data when it comes to producing effective content. So, how can you start leveraging predictive analytics in your content marketing strategy? In this presentation, Infer examines the intersection between content marketing and predictive analytics.

About the Author

Hana Abaza

Hana is the Head of Marketing at Shopify Plus.

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