Optimize the Content Experience For Better Results

February 22, 2016 Hana Abaza
Great content isn't enough. Learn how to optimize your content experience to drive better results for your business. Focus on creating quality leads rather than a higher quantity and understand the importance of the experience pillar in your marketing strategy.

About the Author

Hana Abaza

Hana is the Head of Marketing at Shopify Plus.

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Previous Presentation
From Old School to Cutting Edge: How Booker Leveraged Content for Killer Results
From Old School to Cutting Edge: How Booker Leveraged Content for Killer Results

Learn how Booker was able to leverage content to drive more views, engagement, and, ultimately, leads.

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Engagement: A New Metric to Demonstrate Event ROI
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