Online + Offline: Using in-person events and content experiences to engage with prospects throughout the buyer's journey

May 2, 2017
A marketer’s job is to understand and cater to their audience, something that’s much easier said than done. B2B marketers often use a combination of offline and online marketing channels to engage with prospects, but simply using a combination of the two isn’t enough—you also need to know which types of content and events work best at different stages in the buyer’s journey. In this SlideShare, you’ll learn: - How different types of events fuel top-of-funnel growth, engage middle-of-the-funnel prospects, and close bottom-of-the-funnel deals - Which types of content work best at different points throughout the buyer's journey - How online content and in-person events can work together to fully engage your audience - ... and much more
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