Online + Offline: Using in-person events and content experiences to engage with prospects throughout the buyer's journey

May 2, 2017

A marketer’s job is to understand and cater to their audience, something that’s much easier said than done. B2B marketers often use a combination of offline and online marketing channels to engage with prospects, but simply using a combination of the two isn’t enough—you also need to know which types of content and events work best at different stages in the buyer’s journey.

In this SlideShare, you’ll learn:

  • How different types of events fuel top-of-funnel growth, engage middle-of-the-funnel prospects, and close bottom-of-the-funnel deals
  • Which types of content work best at different points throughout the buyer's journey
  • How online content and in-person events can work together to fully engage your audience
  • ... and much more

Watch the webinar here.

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