Joanna Wiebe, Creator of Copy Hackers, explains the difference between copy and content but also how to combine them to create a solid strategy.
The Problem with Personalization in B2B
Pat Spenner, Strategic Initiatives Leader at CEB and author of The Challenger Customer, shares insights fro...
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Most Recent Presentations
Convert Your ABM Target Accounts with Personalized Content
Uberflip and Terminus team up for this webinar on how to convert your target accounts with personalized content, measure engagement beyond vanity metrics, get sales to use your content.
Fire Up Your ABM Programs With Personalized Video Content at Scale
During this online event, Vidyard and Uberflip dig into how to accelerate your ABM programs using personalized video content.
Re-Engage the Dead With Killer Content Experiences
We rallied a powerful trio of zombie experts at Uberflip, LeadMD, and Bizible for this webinar to spew out their advice on getting your dead leads to crawl out of the ground and fuel your pipeline.
Persuading Prospects Through Personalization
Randy Frisch, President and CMO at Uberflip, presents an actionable framework for persuading prospects through the power of personalized content experiences.
5 Ways to Personalize Your ABM Content Strategy at Scale
Uberflip's President and CMO, Randy Frisch, explores how to build an account-based content marketing approach to deliver greater personalization to your target accounts at scale.
The New Playbook for Personalizing Content Experiences at Scale
Uberflip’s Paige Gerber and Drift’s Chris Handy reveal five easy steps that will help you deliver meaningful experiences to your customers and prospects.
8 Data Science Insights to Boost Content Engagement and Drive Conversions
Randy Frisch joined MarketingProfs' Marketing Strategy Virtual Conference to discuss 8 data science insights to boost content engagement and drive conversions.
How to Personalize Content Experiences at Scale with Uberflip
Creating personalized content experiences for each of your target accounts can be a daunting task. But does it have to be?
Driving Pipeline Outside the Inbox
Email nurture campaigns are a B2B marketing must, and when executed effectively, can really move the needle and help guide qualified leads down the funnel.
Compelling B2B Audiences to Engage Through ABM
What does an effective B2B account-based marketing strategy look like? To help you answer this question, Uberflip commissioned an account-based marketing strategy survey in partnership with Ascend2.
Transform Your Content Strategy for ABM, Engagement, and Sales Alignment
Presented at the Toronto ABM Summit, Account Based Marketer Heidi Vandermeer explores where content fits into an ABM strategy and the practical steps in executing this strategy.
How to Personalize Content at Scale for ABM
Presented at the Toronto ABM Summit, Uberflip’s CMO Randy Frisch explains how to build an account-based content marketing approach to deliver greater personalization to your customers at scale.
How to Personalize ABM Content
Learn how to personalize your ABM content at scale in this webinar.
Conquering Channel Explosion
In this webinar hosted by Kapost, top marketers from Vidyard, Content4Demand, and Uberflip explored how embracing new channels and content types can improve B2B marketing efforts.
How to Get Your Hub Ready for GDPR
Learn how to get your Uberflip Hub ready for GDPR in this webinar hosted by Product Marketing Manager, Jason Oakley.
Marketers Need to Personalize Content Experiences at Scale
Learning from B2C brands, B2B marketers are increasingly taking ownership of the end-to-end content experience, expanding beyond initial acquisition to sales enablement and ABM.
How to Scale Your ABM Program with Content
Presented at SiriusDecisions 2018 Summit, Snowflake’s Daniel Day shares ABM-led insights on landing top target accounts by creating personalized content experiences with Uberflip.
Get Out of the Way: Customers Know What Content They Want, Don’t Be a Wall, Be a Window
Find out how marketers can increase agility and deliver relevant, convincing content, with speed and scale.
How VersionOne Engaged with 88% of Target Accounts for ABM
Jodi Lebow, VersionOne’s Director of Demand Generation and Marketing Operations, shares insights on engaging target accounts for ABM by creating personalized content experiences with Uberflip.
Why B2B Marketers Need to Personalize Content Experiences at Scale