How You Can Use Content To Slay the ABM Game (FlipMyFunnel Festival)

June 9, 2016 Hana Abaza
Account-based marketing and content go hand-in-hand, but what exactly do you need to do to effectively use content for ABM? The secret: Considering the content experience. In this presentation, Uberflip and Everstring share their strategy for aligning content and optimizing the content experience to key target accounts. You’ll learn actionable tips for how to create, distribute, and measure content for ABM, as well as how to build a tailored content experience to boost your ABM results.

About the Author

Hana Abaza

As VP Marketing, Hana enables her team to focus on an incredible customer experience combined with a metrics-driven approach, so Uberflip can truly understand its customer's needs.

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