How to Use Video to Crush Your B2B Marketing Goals

April 6, 2016 Sam Brennand
73% of B2B marketers say video positively impacts ROI. Video can also help B2B marketers build an emotional connection with their audience, scale their messaging, and generate leads. And yet, many marketers are hesitant to implement video into their content marketing mix. What if it flops? What if it doesn’t positively impact ROI? What if all of the hours and resources poured into producing a video went to waste? Time to push those “what ifs” aside. In this presentation, Wistia’s Phil Nottingham explains how to leverage video to crush your B2B marketing goals.

About the Author

Sam Brennand

As Uberflip's Director of Customer Success, Sam is focused on helping customers amplify their content marketing to tell better stories and generate more leads.

Follow on Google Plus Follow on Twitter More Content by Sam Brennand
Previous Presentation
How Content Marketing and User Experience Go Hand-in-Hand
How Content Marketing and User Experience Go Hand-in-Hand

It's crucial for B2B marketers to start considering their content as an integrated part of their user exper...

Next Presentation
How to Optimize Your Webinar Strategy to Meet Your Marketing Goals
How to Optimize Your Webinar Strategy to Meet Your Marketing Goals

Thue Madsen, Marketing Operations Manager at Kissmetrics, explains how to use webinars to meet your B2B mar...

×

Join 20,000+ smart marketers & subscribe to our daily email!

First Name
!
Thank you!
Error - something went wrong!