Many B2B organizations have introduced webinars into their marketing mix. While it's a good idea to optimize your webinar strategy to increase registrants, attendees, interaction, and engagement, are these elements really moving the needle for your business?
By understanding how webinars can help your organization solve your biggest marketing challenges, you can start to shift your optimization efforts to achieve better results from your webinar strategy.
In this presentation, Thue Madsen, Marketing Operations Manager at Kissmetrics, explains how to use webinars to meet your B2B marketing goals.
About the Author
As VP Marketing, Hana enables her team to focus on an incredible customer experience combined with a metrics-driven approach, so Uberflip can truly understand its customer's needs.
Follow on Google Plus
Follow on Twitter
More Content by Hana Abaza