How to Optimize Your Webinar Strategy to Meet Your Marketing Goals

March 31, 2016 Hana Abaza
Many B2B organizations have introduced webinars into their marketing mix. While it's a good idea to optimize your webinar strategy to increase registrants, attendees, interaction, and engagement, are these elements really moving the needle for your business? By understanding how webinars can help your organization solve your biggest marketing challenges, you can start to shift your optimization efforts to achieve better results from your webinar strategy. In this presentation, Thue Madsen, Marketing Operations Manager at Kissmetrics, explains how to use webinars to meet your B2B marketing goals.

About the Author

Hana Abaza

As VP Marketing, Hana enables her team to focus on an incredible customer experience combined with a metrics-driven approach, so Uberflip can truly understand its customer's needs.

Follow on Google Plus Follow on Twitter More Content by Hana Abaza
Previous Presentation
How to Use Video to Crush Your B2B Marketing Goals
How to Use Video to Crush Your B2B Marketing Goals

Are you using video effectively in your B2B marketing strategy? Find out in our webinar.

Next Presentation
Secrets of B2B Content Marketing Success with Influencers
Secrets of B2B Content Marketing Success with Influencers

Lee Odden explains how to leverage influencer content programs to attract and engage business buyers.

×

Join 20,000+ smart marketers & subscribe to our daily email!

First Name
!
Thank you!
Error - something went wrong!